Tag Archives: Luvs

Finally A Diaper Ad that Gets Parenthood

6 Nov

I pay close attention to the ads that target moms. I often blame them for the pressure that parents feel to be perfect, well they don’t get all the blame. I heard about Luvs new ad campaign today and had to check it out. Boy did they do a great job (and no I didn’t get paid for this post)!

Cheers to the creative team Saatchi & Saatchi for creating an ad that for once does not push the product by watching babies crawl across the screen, but shows the realities of motherhood and how much of this whole process is all about learning what works and what doesn’t without the pressure of making it perfect.