Tag Archives: parenthood

Finally A Diaper Ad that Gets Parenthood

6 Nov

I pay close attention to the ads that target moms. I often blame them for the pressure that parents feel to be perfect, well they don’t get all the blame. I heard about Luvs new ad campaign today and had to check it out. Boy did they do a great job (and no I didn’t get paid for this post)!

Cheers to the creative team Saatchi & Saatchi for creating an ad that for once does not push the product by watching babies crawl across the screen, but shows the realities of motherhood and how much of this whole process is all about learning what works and what doesn’t without the pressure of making it perfect.


A Working Mother’s Day

30 Oct

First let me apologize ahead of time for this rambling post – read on you will understand why.

A glimpse into a working mother’s life.

You wake up while it is still dark and hate your life until you get the coffee pot going. Take a sip and enjoy the silence until you look at the clock and mutter a foul word under your breath and head into your children’s room in attempt to get kids up for school. Here you take some verbal abuse from people who don’t even pay rent, let alone clean up after themselves. After turning on all the lights, tossing off the blankets and spraying them with the water bottle you keep for the cat, they move to the kitchen. 

Magically you have morphed into a short order cook and you find yourself wishing you had added a shot of Bailey’s to that coffee. Breakfast leads into a mad dash for everyone to scream they need the bathroom at once, and you find yourself arguing with a 5-year-old about who needs to poop more. In between the rushing and yelling you somehow toss together your kids lunch, sure you should have made it ahead of time but you were up until 11 the night before watching Game of Thrones praying that the kids were not going to walk in on a guy getting a bj or his head cut off. Today’s lunch consists of stuff that won’t send another kid into anaphylactic shock.

You contain the chaos and head to school only to look back in the mirror to see that your daughter’s hair makes her look like Amy Winehouse. Knowing you shouldn’t ask, you find out that no one brushed their teeth, combed their hair or wiped. GREAT! Somehow you make it to drop the kids off at school only to be cut off by a prettier mom in a nicer car while pulling out of your parking space. Of all the days, this was the one you didn’t shower or put on at least some eyeliner.

Sitting in traffic you reach down for that glorious cup of coffee you so needed, only to smack yourself on the forehead because it is sitting on the counter next to your frozen lunch entree and your cell phone. AWESOME!

Work is basically like being at home where you listen to people complain about stupid things and everyone wants you to do things for them that they could really do on their own, best part is no one wants to share their snacks with you and there is often crappy music coming from someone’s computer. 

At 3 p.m. your work line rings, it is another mom asking if they can pick up your kid for a playdate, where you have to pick your kids up before dinner and no they won’t be doing homework. You have no idea how they got your work number but explaining that they can’t call you at work doesn’t do any good. You attempt for the 19 millionth time that this isn’t going to work out and hang up only to see your boss standing there giving you a look like your personal life is effecting productivity. Your phone starts to ring again, you answer it and its your mother. WINNING!

The day ends and driving home you hit traffic, only to make it the kids’ afterschool program right at the cut off time. You children of course are the only ones there and it is dark outside. The guilt sets in. Then quickly switches to anger after the staff reminds you that they charge by the minute once you are late. Your kids grill you about why you have to pick them up when it is dark during the ride home. I AM AN ASSHOLE!

You get home get the homework drama going and create a dinner of fish sticks, mac and cheese, frozen pancakes, and baby carrots (kids need veggies). You have wine and goldfish crackers, thinking that once they go to bed then you and your mate can have proper dinner will.  RIGHT!

By the time dinner and homework are done you get the kids into bed (which takes about 2 hours and so much yelling your voice is going hoarse and your partner gets a migraine) only to lean in to kiss them good night and get a whiff of something that makes you gag. When was the last time they had a bath? Three days ago? A week? You make a mental note and collapse on the couch and fire up your computer only to be reminded that your kid signed up to bring 100 paperclips and 100 wine corks to class for the 100th Day of School Celebration. You look to the right of you to ask for some help gathering materials only to be met by a snoring partner who had passed out on the couch.

Heading to the trashcan you secretly hope that you might just have drunk enough wine this week to pull it off.